Our story
Built for those who hold the standard
Velev Executive Supply was founded on a single conviction: the professionals who maintain executive households deserve tools equal to the environments they serve.
The origin
Velev Executive Supply was born from a gap that had long gone unaddressed. The household professionals — butlers, estate managers, personal assistants, and household staff — who maintain the world's most demanding private residences had no dedicated source for the calibre of supplies their work required.
We set out to change that. Every product in the Velev collection is selected against a single criterion: would it be at home on the desk of the executive being served? If the answer is yes, it earns its place in our catalogue.
Today, Velev Executive Supply is the trusted source for household professionals across Europe — a quiet constant behind the standards that define exceptional private service.
What we stand for
The principles behind every product
Uncompromising quality
Every item is held to the standard of the environments it will enter. Mediocrity has no place in our catalogue.
Discretion by design
We understand the world our clients operate in. Our service is as refined as the supplies we provide.
Purpose over decoration
Beauty and function are not in conflict. We source products that perform as well as they present.
The professional's perspective
We are built for the people who do the work — not for the rooms they maintain. Their needs come first.
The people
Curated by professionals, for professionals
Our team brings together backgrounds in luxury hospitality, private household management, and premium goods sourcing. We know this world because we have worked in it.
Alexander Velev
Founder & Director
Fifteen years in private household management across London, Geneva, and Sofia. Alexander founded Velev Executive Supply to give household professionals the tools the role demands.
Mila Georgieva
Head of Curation
Former procurement specialist for a European family office. Mila oversees every product decision, ensuring the catalogue meets the standard the Velev name requires.
Stefan Petrov
Client Relations
With a background in luxury concierge services, Stefan ensures every client interaction reflects the discretion and care our products are built around.
Explore the collection
Every product selected to the standard of the environments it will serve.